[ Nippon Keidanren ]

Once More Farm, Marine and Food Products from Tohoku and Kanto Area


April 11, 2011
Nippon Keidanren

Keidanren has been calling on the member companies and organizations to hold fairs and campaigns to promote the sale of farm and marine products as well as food products at their company cafeterias and/or in-house food markets. The private sector initiative is expected to be an important part of activities to support the disaster regions. The Great Eastern Japan Earthquake as well as harmful rumors of the Fukushima Daiichi nuclear power plant accident and its radiation effects have been a devastative blow to the agriculture and fishery industries and food-related industry in the Tohoku and Kanto regions. Such sales promotion campaigns are anticipated to contribute to helping the areas in difficulties on their road to recovery and restoration.


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