Summary of Survey Results

Expenditure on Philanthropy

The survey asks each company's total amount of expenditure on philanthropy, which is broken down to the amount of contribution and expenditure on the company's independent program (amount of expenditure on philanthropic programs executed by the company). The responses are tabulated below.

The grand total of expenditure on philanthropy
The grand total of expenditure on philanthropy by the companies (369) for fiscal year 1993 was 149.4 billion yen ($1.39 billion), making the average expenditure on philanthropy per company 405 million yen ($3.76 million). The average expenditure maintained the 400 million yen level in spite of fiscal year 1993 being the bottom of the current recession.

Total Expenditure on Philanthropic Activities

    Fiscal year                     90        91        92        93
                                                                            
    Total Amount (million yen)   111,300   183,800   167,000   149,400 
                                                             [$1.39 billion]
                                   [Number of responded companies]
                                   (254)     (350)     (381)     (369)
    Average per company (million yen)
                                    438       525       438       405
                                                             [$3.76 million]
    Growth Rate over previous fiscal year
                                    ----     +19.9%    -16.6%    -7.5%

Contribution
The average contribution per company in fiscal year 1993 was 293 million yen (366), which is a 25 million yen decrease (7.9% decrease) over fiscal year 1992 at 318 million yen (380).

Contributions

    Fiscal year                     90        91        92        93
    Total Amount (million yen)    92,700   130,700   120,700   107,400 
                                                              [1.00 billion]
                                   (253)     (346)     (380)     (366)
    Average per company (million yen)     
                                    366       378       318       293     
                                                             [$2.72 million]
    Growth Rate over previous fiscal year
                                    ----     +3.3%     -15.9%    -7.9%

Expenditure on independent programs
The average expenditure on independent programs per company in fiscal year 1993 was 115 million yen (365), a 26 million yen decrease over fiscal year 1992 at 141 million yen.

Expenditure on Independent Programs

    Fiscal year                     90        91        92        93
    Total Amount (million yen)    18,500    53,100    46,300    42,000
                                                              [0.39 billion]
                                   (111)     (224)     (329)     (365)
    Average per company (million yen)     
                                    167       237       141       115
                                                              [1.07 million]
    Growth Rate over previous fiscal year
                                    ----     +41.9%    -40.5%    -18.4%

Ratio of expenditure on philanthropy activities to corporate profits, etc.
Fiscal year 1993 was the bottom of a severe recession, and corporate earnings decreased sharply. However, those companies who responded to the survey made great efforts to maintain expenditures on philanthropy as much as possible. As a result, the ratio of expenditure to recurring profits, etc., increased in fiscal year 93.

The ratio of expenditure on philanthropy activities to total sales, recurring profits, and pre-tax profits (simple average)

    Fiscal year                     90        91        92        93
    ratio to total sales
                                   0.10%     0.12%     0.15%     0.21%
                                   (176)     (312)     (327)     (321)
    ratio to recurring profit
                                   1.72%     2.67%     2.86%     3.47%
                                   (182)     (295)     (343)     (315)
    ratio to pre-tax profit
                                   1.78%     2.92%     3.24%     4.25%
                                   (176)     (285)     (330)     (310)

Ratio of contributions made by area
The following is a table summarizing contributions made in 1993 by area (simple average). Academic research (16.6%), local community activities (13.9%), and education (13.3%) represent the three highest percentages of contribution recipients out of 318 responses.

     Social welfare     7.2%         Environment Protection   	        5.6%
     Health/Medicine    6.7%         Preservation of culture, tradition,    
                                     and archeological sites, etc.      1.9%
     Athletic events    6.8%         Academic research                 16.6%
     Local community                                                        
     activities        13.9%         International exchange,                
                                     cooperation                        8.2%
     Education         13.3%         Disaster relief                    1.1%
     Arts & Culture     8.8%         Others                             9.6%

Newly implemented system for promotion of philanthropy activities

The number of corporations which implemented a new system in fiscal year 1993 to promote philanthropic activities was 46 (54 systems), an increase of one over fiscal year 1992 with 45 (61 systems). Especially noticeable was the implementation of various leave and time-off systems (26 systems) and matching gift systems (9 systems), which is evidence for the fact that companies are expanding their support systems for employees to participate in philanthropic activities. Also, the total number of systems implemented over the past four years is 214, led by various leave and time-off systems (119) and matching gift systems (30).

Number of companies that implemented new systems for promoting philanthropic activities

  Fiscal year
       Fiscal year 90 or before      91     92     93      Total Number of 
                                                           companies that 
                                                      implemented new systems
                   42                35     45     46             168

  (types and number of systems)
  Volunteer leave system
                    4                 9     16     12              41
  Japan Overseas Cooperation participation leave system
                   11                 9     10      5              35
  Volunteer time-off system
                    1                11     12      7              31
  Local community activity time-off system
                    5                 2      3      2              12
  Volunteer activist recognition system
                   10                 3      6      2              21
  Local community contribution activity campaign
                    1                 2      0      1               4
  Establishment of philanthropy committee
                    1                 1      0      0               2
  Matching gift system    
                    9                 6      6      9              30
  Establishment of money conversion rule
                    1                 2      0      0               3
  Others      
                    9                 2      8     16              35
  Total            52                47     61     54             214

Awareness of philanthropic activities and establishment of in-house philanthropic systems

As the reason for engaging in philanthropy, "responsibility of a citizen (85.9%)," was by far the highest, followed by "to improve company image (38.9%), " and "to redistribute profits to society (36.6%)." Quite a few companies said that "philanthropy will strengthen a tie with society (27.1%)."
The number of companies establishing a special division to promote philanthropy increased (from 62 in fiscal year 90 to 91 in fiscal year 93). Moreover, the number of companies which post philanthropy expenditures as part of their annual budget increased (from 28 in fiscal year 90 to 54 in fiscal year 93.) This implies that the establishment of in-house philanthropy systems is progressing.
Fully 55.5% of the companies show positive attitudes toward support of volunteer activities by employees.
About 64.2% of the companies recognize the importance of so-called grass roots citizen activity groups.
Concerning contribution and taxation, problems such as "the tax exemption amount is too small (34%)," and "contributions to grass roots group are not tax deductible (18%)" were pointed out.

Success stories of each company

In fiscal year 1993, the total number of success stories received was 1,813, an increase of 286 over four years ago. By area, education (196), local community activities (194), art/culture (192) and social welfare (184) led the list. Domestic stories accounted for 85%, while overseas stories constituted only 15%. The ratio of domestic success stories increased 5 points over four years ago and was led by local community activities (179), art/culture (162), and social welfare (159). Overseas stories were led by education (53), international exchange, and cooperation (47).

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