The member's nature conservation activity - Suntory Limited


Keidanren Nature Conservaition Fund / Keidanren Committee on Nature Conservation


Suntory Limited

The member's nature conservation activity
Suntory Limited

1. Nature conservation (Environment) Measure posture to activity

Basic Principles of Suntory's Environmental Policy (formulated 1997)

Perceiving that preservation of the global environment is one of the most important concerns of humankind, Suntory formulated the "Basic Principles of Suntory's Environmental Policy" in 1997 (revised Dec. 2001) based on the "Precept of Suntory's Environmental Conduct (formulated 1992)". This policy, the Basic Philosophy and Precept of Environmental Activities of which are stated below, elucidates the concept underlying all the business activities of Suntory Group related to the environment.

Basic Philosophy

Preservation of the global environment is the most important concern of humankind in the 21st century. Suntory Group, thereof, perceiving the global environment is the important resources of its business administration, is to strive to work earnestly on environmental activities in order to hand over a sustainable society of "Resonating with People and Nature" to the future generation.

Precept of Environmental Activities (formulated 1992)

2. Cooperation with NGO

We started the "Save the Birds! Campaign" in 1973 and have been supporting in diverse ways various associations such as the World Wide Fund for Nature Japan, the Japanese Society of Preservation of Birds, the Wild Bird Society of Japan and the Yamashina Institute for Ornithology which are engaged in researches and activities contributing toward the conservation of nature and wild creatures.

The examples of our supporting activities are as follows:

Save the Albatross Campaign

Suntory backs up the activities that the Yamashina Institute for Ornithology is conducting at Torishima Island to save the albatrosses there of an endangered species. Through the "Save the Albatross Campaign" Sunotry has raised a sum of 6.2 million yen as of March, 2004.

The Suntory Fund for Birds Conservation

The Suntory Fund for Birds Conservation was founded in 1990 to make the "Save the Birds! Campaign" more substantial. Utilizing this fund Suntory has subsidized the activities to contribute to preserve wild birds which lead to the promotion of conservation of global environment. A total amount of 192.8 million yen (as of its 16th presentation in 2005) of subsidy has already been presented to 75 different activities of various associations since 1990.

Suntory School of Forest and Water

In cooperation with the Forest Instructors' Association and the Nature Game Association of local communities, "Suntory School of Forest and Water" provides children with learning through vivid experiences in their Forest of Natural Water.

Forestry Activities in Kyoto/Osaka Area

Suntory has established Tennouzan/Nishiyama Forestry Association to perform forestry activities in the area jointly with the local participants of voluntary activists, civic groups and the municipalities concerned.

3. Environmental education and volunteer training (employee)

  • An environmental education and forestry training for the employees of Suntory has been periodically practiced at the Suntory "Forest of Natural Water" on Mt. Aso.
  • Suntory has launched a environmental e-learning system in early 2004 and various manners of environmental education for the employees is also carried out.
  • Suntory supports voluntary activities of the employees through "Volunteer Leave System" and "Supporting System for Voluntary Activities".

4. Environmental education (exterior)

Suntory School of Forest and Water

As is stated already, we have initiated a program the "Suntory School of Forest and Water" in March 2004 in cooperation with the local community. Children, who will exert leadership for the next generation, can touch and realize the wonderful world of nature and water cultivating forest through the program.

Publication of "Eco-Kids Note"

In January 2005 Suntory published "Eco-Kids Note" which explains environmental matters to younger generation in plain words with a lot of data and illustrations. "Eco-Kids Note" consists of 3 booklets and over 100 thousand copies have already been distributed to the primary schools of nationwide for free.

Cultivation of environmental mind among the consumers

We place "Environmental Corner" at every production site of our own. We introduce the visitors our environmental activities and remind them of significance to preserve global environment handing out leaflet to promote Green Purchase in their daily life.

Eco-Brewery Tour

An Eco-Brewery (ecology minded beer brewery) Tour is in operation at every Suntory brewery to let the participants who can visit the backside of our ecology oriented beer production realize our environmental activities.

Cyber Education

We runs various environment related websites, such as "Waku-waku (interesting & exiting) Eco-Land -Let's learn recycling with parents", "Virtual Eco-Brewery Tour" and "Suntory School of Forest & Water (virtual version)" counting many hits every month.

5. Practical use and preservation of the company-owned ground etc.

Nurture of water resources

We devote approximately half the total area of our production sites (290ha, as of Mar. 2005) to green space and as exemplified by our Hakushu Distillery & Water Plant, nature conservation activities such as nurture of water resources are performed at and around Suntory facilities.

Bird Sanctuaries

At the Bird Sanctuaries of our Hakushu Distillery & Water Plant and Azusanomori Plant, which are quite rare facilities among private sector in Japan, various programs such as bird-watching and birdhouse setting are taken place with the participation of many kids of the area.

6. Woods structure activities of afforestation, silviculture, etc.

The Forest of Natural Water

Headed by the 102ha of "Forest of Natural Water" in the southern somma of Mt. Aso, from where the natural water for Kyushu-Kumamoto Plant comes , we have begun our work to preserve water cultivation forest in partnership with the Forestry Agency of Japan and/or the National Land Afforestation Promotion Organization. We are to develop this project in various parts of Japan and have already started the activities at Hakushu (Yamanashi Pref.), Mt. Komochi (Gumma Pref.) and Tennouzan/Nishiyama (Kyoto/Osaka Prefs.).

7. Others

Partners of Forest Maintenance

Our Hakushu Distillery & Water Plant joins the program of Yamanashi Prefecture's "Partners of Forest Maintenance" and a total number of 98 employees and their family members participated in 3 times of forest maintenance activities in 2004.

Environment Beautification Activities

Various environment beautification activities of the surrounding public areas are regularly performed by the employees of every Suntory facility. In total 1,109 voluntary employees engaged in this kind of activities last year on their off-days.