The member's nature conservation activity
JTB Corpration
- URL: http://www.jtb.co.jp/
Liaison: PR Department
Address: 2-3-11, Higashishinagawa, Shinagawa-ku, Tokyo
Telephone: +81-3-5796-5833
FAX : +81-3-5796-5848
1. Nature conservation (Environment) Measure posture to activity
JTB has developed the "Tourist Destination Clean-up Campaign" nationwide in the belief that bountiful natural attractions and valuable historic sites are the greatest resources for tourism.
Started in 1985 in joint sponsorship with the JTB Contract Hotel Association, this annual campaign takes place on a nationwide scale in the sincere hope of contributing to more comfortable lifestyles for local communities.
Clean-up activities are complemented by flower planting, "seeding" rivers with young fish, and other activities to preserve the environment. Programs of bird-watching and explanations of local history have also been introduced as part of a campaign to encourage participants' environmental awareness.