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Messages from Keidanren Executives and Contributed articles to Keidanren Journals September, 2019 Creating a new business paradigm through the fruitful value chain

Ryuichi ISAKA Vice Chair of the Board of Councillors, Keidanren
President & Representative Director, Seven & i Holdings Co., Ltd.

We published "GREEN CHALLENGE 2050" (our environmental goals) in May 2019. After that, we often exchange opinions with people from different industries.

With our distribution service innovation, we have been increasing our corporate values by providing new benefits for our customers and society. Now we are required to solve environmental and social issues (ex. SDGs) as well as to increase our corporate values. We published "GREEN CHALLENGE 2050" as one of our efforts to solve environmental and social issues. We focus on 4 themes in our CHALLENGE; "Reduction of CO2 emissions", "Measures against plastic", "Measures against food loss and for food recycling" and "Sustainable procurement".

If we set big goals as an extension of the past, we would feel it very difficult to achieve those goals. We have to think flexibly not being stuck in the past when we tackle environmental and social issues. And it would be difficult for one company to solve those issues alone. To achieve goals, we have to optimize whole our supply chain and whole social infrastructure. Fortunately, now, various companies and local governments have contacted us for co-operation in solving those issues.

In that context, we can get chances to encounter many partners with the same aspiration through tackling environmental and social issues. And tackling those issues is also necessary for us to promote corporate structural reform.

I believe that we can create the fruitful value chain and make a new social growth model if industry, government, and academia share their wisdom each other. It is our duty to solve environmental and social issues for future generations. And it is our mission to create a new business paradigm through that action.

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