( PDF version is here )

I.Introduction

II.Current Situation and Challenges

III.Measures to be Taken Towards the Realisation of a Sustainable Tourism-Oriented Nation

1. Securing and Developing Human Resources to Support Japan's Tourism Industry
   1. (1) Streamlining and Improving Productivity Across the Entire Tourism Industry
   2. (2) Securing and Developing Digital Talent for Tourism
   3. (3) Promoting Tourism Human Resource Education
2. Addressing Overtourism
   1. (1) Dissemination of Best Practices
   2. (2) Effective Information Dissemination Using Social Media and Influencers
   3. (3) Strengthening Measures Against Illegal and Nuisance Behaviours
3. Development of Autonomous Tourism
   1. (1) Promoting Regional Dispersion and Attracting Visitors to Rural Areas
   2. (2) Strengthening the Functions of DMOs (Destination Management/Marketing Organisations)
   3. (3) Developing the Environment for Accepting Visitors in Rural Areas
4. Other Important Issues
   1. (1) Establishing Tourism Industry Policy
   2. (2) Attracting High-Value-Added Travellers
   3. (3) Promoting the Even Distribution of Tourism Demand and Diversified Tourism
   4. (4) Promoting MICE (Meetings, Incentives, Conferences, and Exhibitions)
   5. (5) Tourism-Related Taxation
   6. (6) Promoting Outbound Tourism

IV.Conclusion